Wednesday, April 1, 2009

Authentic Design

"Good design is good business."

- Thomas Watson, IBM founder

Say what you will about brand theory, blather, etc., one of the things great brands all seem to have in common is a coherent, interesting and authentic design scheme. Apple, Nike, Starbucks, Audi and hundreds of lesser known brands have all developed a cultural capacity to build and sustain relationships with powerful, well-crafted visual imagery.

No comments:

Post a Comment