From our press release ...

Contact: Bill Cutting
801-486-1624
bcutting@twiobrand.com

In wake of re-acquisition, New Moon Media principals establish TWIO Brand as new brand/web firm identity.

Structured buyout re-acquires clients and assets from former partner.

SALT LAKE CITY (April 22, 2009) – Utah brand and marketing veterans Bill Cutting and Josh Footer announced they have successfully re-acquired their original stake in New Moon Media from ad agency Vanguard Media Group, which had purchased a majority interest in late 2004. Cutting and Footer immediately moved to rename the ten year-old firm TWIO Brand. They stressed all client relationships and operations are continuing without interruption.

The partnership between Vanguard and New Moon Media began in 2005. Cutting and Footer initiated negotiations to end the relationship in late 2008, which ultimately culminated in the announcement of the successful repurchase on March 23, 2009. During the four-year period, New Moon Media had operated under the Vanguard name, growing annual revenues 20 percent, on average.

“We are delighted to be able to provide our long-time clients with our unique quality of brand management, web, and marketing communications services as an independent organization,” said Cutting. “Without exception, every one of our clients expressed confidence and best wishes as we continue to serve them under our new name and identity.”

TWIO Brand is in the business of strategy development and project implementation. Core services include business and brand strategy, corporate visual and verbal identity, web design, including website content management, online business application development, e-commerce websites, graphic design, and marketing communication materials and programs. They serve primarily business-to-business and business-to-consumer clients on a nationwide basis.

TWIO Brand’s offices are located at 2205 East 2100 South in Salt Lake
City. www.twiobrand.com.

Tropicana walked from a $35M effort

Check out NPR's "Talk of the Nation" program today. They just said that Tropicana walked away from a $35,000,000 brand launch effort. Whoa!!!

The Tropicana Re-Brand

So what do you think of Tropicana's re-brand?

Here's a link to an interesting opinion piece in the New York Times.

TWIO Brand Sponsors Westminster College's MBA Power Lunch Series

TWIO Brand is proud to sponsor Westminster College's MBA Power Lunch Series at the Alta Club in downtown Salt Lake City.

Thursday, April 16, 2009, 11:30am
Jill Taylor, President, Key Bank - Utah Operations
Theme: Business Ethics and Community Involvement
Alta Club
100 East South Temple

The Alta Club dress code is Business Formal.
An RSVP is required - email MBAPowerLunch@westminstercollege.edu.

Authentic Design

"Good design is good business."

- Thomas Watson, IBM founder

Say what you will about brand theory, blather, etc., one of the things great brands all seem to have in common is a coherent, interesting and authentic design scheme. Apple, Nike, Starbucks, Audi and hundreds of lesser known brands have all developed a cultural capacity to build and sustain relationships with powerful, well-crafted visual imagery.